A beam-box survey shows that 96% of consumers prefer a business that offers free Wi-Fi. Of that 56% of social media users will log in with their profiles in exchange for a customized brand experience.
The number one priority for customer-facing organizations like Hospitality, Malls, Cafés, Restaurants, Hospitals, Resorts, etc. is to ensure a great customer experience.
The Guest Captive Portal is the primary method used by Enterprises to provide internet to the customers.However, in most cases, the customers usually accustomed to a great Wi-Fi internet experience in their homes and offices are not satisfied with the sub-par internet provided by the Captive Portals.The need of the day is to provide an intelligent Captive Portal that does the job and quickly gets out of the way. A Captive Portal would be one that is customized for the venue and adds value by providing a tailored experience for the customer by providing rich location-based content, directions, etc.
which is the most effective way.On the other hand, Wi-Fi monetization opportunities for business aids to generate ROI via direct or indirect methods.
Businesses always look for avenues to know more about their target customer, their behaviour, likes and dislikes, habits, etc. to shape their product and service offerings.
Most Wi-Fi in such enterprises is free of cost and is
provided to ensure satisfactory customer experience.
However, business owners are always looking for ways
to monetize the Wi-Fi facility directly or indirectly to aid
the business.
Privacy regulations like GDPR hold the businesses to
gather the information liable to a variety of compliances
and procedures which open Wi-Fi or insecure Guest
Captive Portal systems don’t comply with leading to
the possibility of direct or indirect losses to the
enterprise. Most Captive Portals are static and
configuring location-based content or customer
profile-driven tailored experience is not straightforward.
This leads to a non-tailored and generic experience for
the customer.Guest Wi-Fi also needs to comply with local regulations as
per the cybersecurity laws of the country without the added
overhead on the enterprises.Policy-driven guest Wi-Fi provides an equal experience to all
the guests. An option of “Try before you Buy” or Premium
Wi-Fi is another option to provide a better internet experience
at a differentiated cost.
Policy-driven guest Wi-Fi provides an equal experience to
all the guests. An option of “Try before you Buy” or
Premium Wi-Fi is another option to provide a better
internet experience at a differentiated cost.
Most captive portals collect data to aid the data-driven
decisions taken by the business. This, however, should
be consent-based and always respect the customer’s
privacy whilst providing compliance with privacy
regulations to the enterprise. In case the customer
location is captured, the enterprise needs to ensure data
safety and it always needs to be with customer opt-ins.
Surveys are another great method to gather instant
customer feedback with identification or are anonymous.
A flexible solution should provide a method to customize
the survey as per changing needs and the ability to
visualize and act upon the customer feedback.
Wi-Fi captive portal-based advertisements show static
images, animated images, or videos to capture customer
attention to highlight a product or service. This allows the
business or venue to earn additional revenue via
advertisement. This requires a robust advertisement
engine to serve advertisements and do revenue
management.
Ray provides Guest Access via the most enriching Captive Portal options.
Ray provides the below types of Captive Portal authentication options:
Ray Wi-Fi has a built-in advertisement server that can enable enterprises to configure static advertisements, dynamic advertisements, and video advertisements to promote a brand. Ray helps the enterprise by:
Configuring tailored ads to ensure a better click-through rate.
Measuring, analysing, and optimising the impact of each communication.
